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The Good Shepherd Center had a pre-existing mark but the type treatment would consistently change. This type treatment with their mark is part of the identity system that I am designing for them.
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Active
In order to develop my thesis I will partner with a local organization that works to inform and aid in social and political development as well as towards fostering women in leadership. I researched various organizations that provide services aimed at the social and political development for women and young girls. Although I am still connecting with other non-profit organizations, the research identified many possibilities, of which two are strongly viable collaborative partners.
Passive
The YWCA has been known to champion children’s welfare, women’s financial and social independence, and racial justice. The Good Shepherd Center has served over 300,000 girls and their families in Maryland. I have been meeting with program coordinators and was able to collect resource material. Looking at the resource material helped to illuminate the need for a cohesive design.
Active
An open mind and the ability to allow for the growth of the visual elements beyond the expected are necessary characteristics for the organization I partner with. The design needs to engage the target audience of women and young girls.
Passive
I hope to continue to develop my thesis by researching non-profit organizations and what methods could work successfully in communicating their needs.
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My thesis is still in the development stage but I thought I’d look back at my 2007 thesis…
2007 Thesis
