How can troubled teenage girls drive non-profit branding?
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December 8, 2008, 7:04 pm
Filed under: MICA Thesis
Filed under: MICA Thesis
On entering the explorative process of my thesis, I sought to find a focal point that would drive the design. Good Shepherd Center offered the resources I needed. I identified the girls at Good Shepherd Center as the driving force for my thesis but photographs of these girls were not allowed as federal law protects their images and their identities needed to remain confidential. Instead, their voices, their words, their ideas are the focal point of the design. I began by meeting with a group of seven girls. I talked a little about myself and then presented the project’s concept to the group, in an attempt to build some sense of trust and openness where an honest forum could develop. The girls listened as I talked about my work as a designer, my studies at MICA and the concept of their words being used to represent the image of Good Shepherd Center. We then dived into the questions. How long have you been at Good Shepherd Center? Why do you think you needed to come to Good Shepherd Center? What's different about Good Shepherd Center? Describe Good Shepherd Center? What do you like to do here? What you would change about Good Shepherd Center? Who is your personal role model? Some filled both sides of a full sheet with answers to these questions while others seemed to refrain from expanding on their answers. After a few days I returned to these sheets that the girls had handed back to me so that I could read through them with a fresh mind. On her sheet, one of the young ladies questioned why I was trying to focus on the image of Good Shepherd Center to the public and not trying to change what happens on the inside. To that I respond by saying that by promoting a better awareness of Good Shepherd Center in the public arena, more donors and volunteers will make themselves more available. With more resources of aid more things can change and improve, giving the girls more of what they need to overcome the challenges that brought them to Good Shepherd Center. I transferred their written words to the digital screen, capturing every stroke of every word they wrote. The objective now was to find the most compelling vehicle for their voice. Through a series of trials I have settled on a series of posters and a book titled We Are. Both are utilizing the handwritten words of these girls and the girls I will interview in the weeks to come. Each chapter of the book will focus on a characteristic that each girl shares whether they know it or not—we are strong, we are troubled, we are hopeful. Through their honest testimonials they will brand this non-profit organization.
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Describing your interaction with the girls is an effective way to talk about your thesis project. I’d like to be able to picture the girls more in my mind. How old are they? How do they dress? What is their demeanor? Parts of your essay provide unnecessary detail, such as waiting a few days before reading their notes or the opening sentences about choosing to work with Good Shepherd Center. You could use that real estate to tell us more about the girls and their responses.
Comment by Ellen Lupton December 9, 2008 @ 11:00 am